Presents the background for a new video of a focus group consumer notebook Compaq Computer. Engineers, manufacturers, retailers, and had worked on the product design, which was approved by the Board. A launch is planned for nine months later. If the focus group supported the decision? Is it reliable? All changes mean to. Against conventional wisdom and potential failure into a new market Must be used with the video.

Presents the background for a new video of a focus group consumer notebook Compaq Computer. Engineers, manufacturers, retailers, and had worked on the product design, which was approved by the Board. A launch is planned for nine months later. If the focus group supported the decision? Is it reliable? All changes mean to. Against conventional wisdom and potential failure into a new market Must match the video.
are used
«Hide

from
David E. Bell
Ann Leamon
Source: Harvard Business School
4 pages.
Publication Date: Apr 14, 1999. Prod #: 599053-PDF-ENG
Compaq Computer: consumer notebook Group HBR case solution