Describes the evaluation of Compaq marketing strategy in the PC industry since its founding in 1982 until 1995. The market environment and the strategies of key competitors to Intel and discussed. Compaq Management must decide how to respond to the changing market and competitive environment.

Describes the evaluation of Compaq marketing strategy in the PC industry since its founding in 1982 until 1995. The market environment and the strategies of key competitors to Intel and discussed. Compaq Management must decide how to respond to the changing market and competitive environment.
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from
Adrian B. Ryans,
Mark Vandenbosch,
Neil Miller
Source: Ivey Publishing
27 pages.
Publication Date: Dec 12, 1995. Prod #: 95A011-PDF-ENG
Compaq Computer Corp. – 1995 HBR case solution