The new CEO of Compaq Computer, the world’s second largest computer company is facing some tough decisions about how the increasing threat posed by Dell Computer Corp. introduced This case describes the strategic steps of Compaq in the late 1990s under the leadership of a fight earlier CEO of Compaq, which was dismissed on the board earlier in the year. Also describes the history of Dell computers and the development of the Dell Direct model. Compaq’s new CEO facing some important questions, of which th … Read more »

The new CEO of Compaq Computer, the world’s second largest computer company is facing some tough decisions about how the increasing threat posed by Dell Computer Corp. introduced This case describes the strategic steps of Compaq in the late 1990s under the leadership of a fight earlier CEO of Compaq, which was dismissed on the board earlier in the year. Also describes the history of Dell computers and the development of the Dell Direct model. Compaq’s new CEO on some important issues, the resolution of which the channel is problems, especially in the commercial segment of personal computing. It is clear that he. Facing some very difficult strategic and marketing decisions The power of information technology and standards that allowed Dell to have to build with its customers, suppliers and complementers a powerful ecosystem, are presented. With the support of these other players, Dell has been able, one of the great societies of the late 20th Century to topple from his leadership position. Also shows how difficult it is to respond effectively for a leader to be such a challenge.
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from
Adrian B. Ryans,
Mark Vandenbosch
Source: Ivey Publishing
25 pages.
Publication Date: Jul 12, 2000. Prod #: 900A09-PDF-ENG
Compaq Computer Corp.: The Dell Challenge HBR case solution