Presents the latest video recordings of focus groups for market research on notebook computers. Shows students the opportunity to interact with groups, how they are carried out, and the message that you can get from conversations with customers.

Presents the latest video recordings of focus groups for market research on notebook computers. Shows the way students interact with groups, how they are carried out, and the message that you can get from conversations with customers.
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Source: Video Supplement
Release date: 01 June, 1999. Prod #: 599500 VID ENG
Compaq Computer: Focus Groups 1 and 2, Video HBR case solution