The final report, both results and methodology, the focus group to new consumer notebook Compaq Computer. Describes the groups, selection process and methodology in detail. Compaq should base their product design on the opinions of 64 people? Must be used with the video.

The final report, both results and methodology, the focus group to new consumer notebook Compaq Computer. Describes the groups, selection process and methodology in detail. Compaq should base their product design on the opinions of 64 people? Must match the video.
are used
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from
David E. Bell
Ann Leamon
Source: Harvard Business School
10 pages.
Publication Date: Apr 14, 1999. Prod #: 599092-PDF-ENG
Compaq Computer: Focus Groups HBR case solution