Presents the results of quantitative and qualitative market research on the possible adoption of a non-Intel-processor Compaq Consumer Notebook Series computer. If the low-cost, non-Intel notebook is a success, the company will maintain or increase their share of 45% of the market. If not, it could not be more of a player in the market is created and is to be filled. Students must evaluate the reliability of the research and decide to produce which of the three products.

Presents the results of quantitative and qualitative market research on the possible adoption of a non-Intel-processor Compaq Consumer Notebook Series computer. If the low-cost, non-Intel notebook is a success, the company will maintain or increase their share of 45% of the market. If not, it could not be more of a player in the market is created and is to be filled. Students must evaluate the reliability of the research and decide to produce which of the three products.
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David E. Bell
Ann Leamon
Source: Harvard Business School
8 pages.
Publication Date: Apr 14, 1999. Prod #: 599061-PDF-ENG
Compaq Computer: Intel Inside? HBR case solution