Describes the introduction of Sega’s 16-bit Genesis console in 1988 and its impact on competitors Nintendo. A rewritten version of an earlier case.

Describes the introduction of Sega’s 16-bit Genesis console in 1988 and its impact on competitors Nintendo. A rewritten version of an earlier case.
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Peter J. Coughlan
Source: Harvard Business School
2 pages.
Publication Date: Jan 27, 2001. Prod #: 701 093 PDF-ENG
Competitive Dynamics in Home Video Games (C): The Sega Genesis HBR case solution