Describes Sony’s entry into the home video game market and its strategy for gaining market share. A rewritten version of an earlier case.

Describes Sony’s entry into the home video game market and its strategy for gaining market share. A rewritten version of an earlier case.
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Peter J. Coughlan
Source: Harvard Business School
2 pages.
Release Date: 12 June 2001. Prod #: 701099-PDF-ENG
Competitive Dynamics in Home Video Games (I): The Sony PlayStation HBR case solution