75% to 80% of all airline bookings are made by travel agents with CRS – Computer Reservation Systems (CRS), have an indispensable role in the travel industry enjoys. But by mid-1998 its place in the industry is threatened by two forces: the websites of airlines that is able to book directly receive are performed by the customer, and a new CRS, supported by travel agencies around the world, the so-called Genesis. It is planned to go in the fourth quarter of 1998 and for court … Read more »

75% to 80% of all airline bookings are made by travel agents with CRS – Computer Reservation Systems (CRS), have an indispensable role in the travel industry enjoys. But by mid-1998 its place in the industry is threatened by two forces: the websites of airlines that is able to book directly receive are performed by the customer, and a new CRS, supported by travel agencies around the world, the so-called Genesis. It is planned to go in the fourth quarter of 1998 and for launch in 1999, before the court.
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from
Ali F. Farhoomand,
Andrew Lee
Source: University of Hong Kong
17 pages.
Release Date: 1 January 2000. Prod #: HKU055-PDF-ENG
Computer Reservation Systems: A separate industry HBR case solution