Concept is a much-hyped startup venture in distributed data processing computers. The company has made only one sale to date, but has an order backlog for its unique product and expects a nearly vertical growth curve. The company was seriously courted by potential partners in France and the United Kingdom. The management has to decide how best to distribution in Europe.

Concept is a much-hyped startup venture in distributed data processing computers. The company has made only one sale to date, but has an order backlog for its unique product and expects a nearly vertical growth curve. The company was seriously courted by potential partners in France and the United Kingdom. The management has to decide how best to distribution in Europe.
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from
Thomas V. Bonoma,
Randy Masel
Source: Harvard Business School
18 pages.
Release Date: 1 October 1981. Prod #: 582052-PDF-ENG
Concept Devices, Inc. International Market Entry HBR case solution