Conoco faces challenges in formulating a proactive environmental strategy for the proposed oil development in virgin tropical rain forest region of Ecuador. The case describes the innovative process in which a wide range of often contradictory constituency groups to define and implement their policies Conoco, Conoco, along with successes and failures in achieving consensus constituency together.

Conoco faces challenges in formulating a proactive environmental strategy for the proposed oil development in virgin tropical rain forest region of Ecuador. The case describes the innovative process in which a wide range of often contradictory constituency groups to define and implement their policies Conoco, Conoco, along with successes and failures in achieving consensus constituency together.
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from
Malcolm S. Salter,
Joseph L. Badaracco Jr.
Susan E.A. Hall
Source: Harvard Business School
24 pages.
Publication Date: Apr 23, 1992. Prod #: 392133-PDF-ENG
Conoco “Green” Oil Strategy (A) HBR case solution