The regional director of the Container Transportation Company, and his colleagues were looking for a new strategy to search for container transport from Korea and China rejected in the Middle East. All departments had demanded from top management to optimize their revenues and profits. The regional manager asked if he improve pricing or apply other revenue management techniques to improve yields without any negative impact on customer service.

The regional director of the Container Transportation Company, and his colleagues were looking for a new strategy to search for container transport from Korea and China rejected in the Middle East. All departments had demanded from top management to optimize their revenues and profits. The regional manager asked if he improve pricing or apply other revenue management techniques to improve yields without any negative impact on customer service.
«Hide

from
Peter C. Bell,
Bai Xiaodong,
Richard C.H. Lee,
Michael Zhang
Source: Ivey Publishing
4 pages.
Release Date: 29 February 2008. Prod #: 908E05-PDF-ENG
Container Transportation Company HBR case solution

[related_post themes="flat"]