Companies that use social media have on the radar most formal policies that lead their use in the workplace. This article is based on a study of 40 companies from a variety of industries, sectors and regions, the comprehensive analysis of policy documents, which cover a wide range of social media tools and applications. The authors identify 18 recurring policy issues, which are divided into three categories: those that deal with risk mitigation guidelines for various aspects of this so … Read more »

Companies that use social media have on the radar most formal policies that lead their use in the workplace. This article is based on a study of 40 companies from a variety of industries, sectors and regions, the comprehensive analysis of policy documents, which cover a wide range of social media tools and applications. The authors identify 18 recurring policy issues, which are divided into three categories: those that deal with risk mitigation use the guidelines for various aspects of social media, and those to generate added value through social media from. In analyzing the distribution and relative importance of the issues most organizations, the existing policies rather than treating the new media seem to adapt to their own terms. They are mainly focused on mitigating perceived risks at the expense of added value. Companies need to take a more careful approach to social media, the authors say. They offer advice on the creation of strategic measures that will generate for employees and customers in the long run.
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from
Evgeny Kaganer,
Emmanuelle Vaast
Source: IESE Insight Magazine
8 pages.
Release Date: 15, June 2011. Prod #: IIR050-PDF-ENG
Convert Old policy in the New Value HBR case solution