Describes the commissioning of a new production facility in China to serve the Chinese market, which previously served by a sales and imported products. Plant, which contains state-of-art manufacturing technology, has reached world-class status in the production of shortly after the start, but more competition and stagnant sales in China market offer new challenges. The Vice-President of the Asian operations will need to use the new facility, as a competitive weapon and integrate … Read more »

Describes the commissioning of a new production facility in China to serve the Chinese market, which previously served by a sales and imported products. Plant, which contains state-of-art manufacturing technology, has reached world-class status in the production of shortly after the start, but more competition and stagnant sales in China market offer new challenges. The Vice-President of the Asian operations will use the new facility, as a competitive weapon and has a tighter integration with sales and marketing. Case is designed for a course in Operations Strategy and International Business; can be used to problems associated with the plant start-ups in China, and issues related to marketing and manufacturing interaction illustrate
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from
Edward W. Davis
Source: Darden School of Business
31 pages.
Release date: 05 August 2002. Prod #: UV3499-PDF-ENG
Copeland Corporation Production in China HBR case solution

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