Although all companies want a better reputation of the company, many are not sure what it means to create a good reputation increases and others are not sure that they use their reputation to compete in their markets. Mimic the behavior of the most respected companies do not offer a reliable solution for these dilemmas. A framework to help managers better corporate reputation for their organizations and assist them in deciding whether to use this as the primary basis f … Read more »

Although all companies want a better reputation of the company, many are not sure what it means to create a good reputation increases and others are not sure that they use their reputation to compete in their markets. Mimic the behavior of the most respected companies do not offer a reliable solution for these dilemmas. A framework to help managers better corporate reputation for their organizations and assist them in deciding whether to use this as an essential basis for competition. Also makes some of the major costs for an organization that chooses to compete on its corporate reputation.
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from
Grahame R. Dowling
Source: California Management Review
19 pages.
Release date: 01 May 2004. Prod #: CMR282-PDF-ENG
Corporate Reputations: Should you compete on yours? HBR case solution

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