Corporate Social Responsibility (CSR) is not a new idea. However, CSR has never been on the agenda of corporations as it is so prominent today. Examines the pressure for increased attention to CSR Corporate and whether it is justified and likely to be sustainable. Distinguishes between the business case for CSR and the normative case, and concludes that individual companies must the extent to which the general business case for CSR is to be assessed for their particular circumstances. For some companies, CSR can … Read more »

Corporate Social Responsibility (CSR) is not a new idea. However, CSR has never been on the agenda of corporations as it is so prominent today. Examines the pressure for increased attention to CSR Corporate and whether it is justified and likely to be sustainable. Distinguishes between the business case for CSR and the normative case, and concludes that individual companies must the extent to which the general business case for CSR is to be assessed for their particular circumstances. For some companies, CSR can be a big influence on the company’s strategy.
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N. Craig Smith
Source: California Management Review
26 pages.
Release Date: 1 July 2003. Prod #: CMR262-PDF-ENG
Corporate social responsibility: whether or how? HBR case solution