Burger Bell is at the center of discussions about the promotion by Burger bell Cougars Cub Club. The negotiations are almost complete, but eight questions remain before the contract can be signed. This case, together with its companion case, “Cougars Cub Club: Charlotte Cougars” (UV0700), provides the opportunity for a one-on-one negotiations experience in which differences in priorities form the basis for the creation of mutual value. In addition, there are issues that congruence can be classified … Read more »

Burger Bell is at the center of discussions about the promotion by Burger bell Cougars Cub Club. The negotiations are almost complete, but eight questions remain before the contract can be signed. This case, together with its companion case, “Cougars Cub Club: Charlotte Cougars” (UV0700), provides the opportunity for a one-on-one negotiations experience in which differences in priorities form the basis for the creation of mutual value. In addition, there are problems, such as congruent as well as those who are inevitably distributive justice can be classified. As a result, debriefings, both the creation and the use of value.
Focus
This is a Darden case study.
«Hide

from
Lauren Mishner,
Sherwood C. Frey
Source: Darden School of Business
8 pages.
Publication Date: Jul 22, in 2005. Prod #: UV0701-PDF-ENG
Cougars Cub Club: Burger bell HBR case solution

[related_post themes="flat"]