Creative Capital provides grants to individual artists with a venture capital model, the money comes with the leadership and governance. Artists receive money as milestones are achieved and also receive guidance on dealing with their lives and businesses to increase their sustainability. But as Ruby Lerner, CEO of Creative Capital, which provides for the organization of the next ten years, how can the sustainability of these high-touch, unique single model?

Creative Capital provides grants to individual artists with a venture capital model, the money comes with the leadership and governance. Artists receive money as milestones are achieved and also receive guidance on dealing with their lives and businesses to increase their sustainability. But as Ruby Lerner, CEO of Creative Capital, which provides for the organization of the next ten years, how can the sustainability of these high-touch, unique single model?
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from
G. Felda Hardymon,
Ann Leamon
Source: Harvard Business School
24 pages.
Release Date: 24, March 2010. Prod #: 810 098 PDF-ENG
Creative Capital: preservation of art HBR case solution