Credit Suisse is looking for ways to look different from current and likely competitors. After two years of restructuring, the bank wants the lead profitable growth. She has decided to emphasize to contact customer service.

Credit Suisse is looking for ways to look different from current and likely competitors. After two years of restructuring, the bank wants the lead profitable growth. She has decided to emphasize to contact customer service.
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from
William E. Fulmer
Source: Harvard Business School
13 pages.
Publication Date: Sep 29, 1999. Prod #: 800154-PDF-ENG
Credit Suisse (A) (Abridged) HBR case solution