Five years after its launch the Latino Community Credit Union had made remarkable progress, garnering 40,000 members and $ 22 million fortune. More extraordinary was the LCCU clientele: Hispanic immigrants, many of them undocumented. The credit union the next bold step was the introduction of credit cards for their customers. The question was how to make it work.

Five years after its launch the Latino Community Credit Union had made remarkable progress, garnering 40,000 members and $ 22 million fortune. More extraordinary was the LCCU clientele: Hispanic immigrants, many of them undocumented. The credit union the next bold step was the introduction of credit cards for their customers. The question was how to make it work.
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from
Robert N. Smith,
Ellen Zienta,
Gregory Fairchild
Source: Darden School of Business
12 pages.
Release Date: 31, December 2008. Prod #: UV1044-PDF-ENG
Honor to whom honor is due: The Latino Community Credit Union HBR case solution