Critical Mass was a very successful internet marketing and consulting company with a blue chip client list. The rapidly changing Internet environment requires continuous innovation and an exceptional level of creativity from the Technology Group. The Company invests significant resources in a creative-friendly physical environment and organized a number of activities to “keep bubbling creativity.” The company was ready to embark on a significant expansion of the customer base and management h … Read more »

Critical Mass was a very successful internet marketing and consulting company with a blue chip client list. The rapidly changing Internet environment requires continuous innovation and an exceptional level of creativity from the Technology Group. The Company invests significant resources in a creative-friendly physical environment and organized a number of activities to “keep bubbling creativity.” The company was ready to embark on a significant expansion of the customer base and management had decided to review and re-evaluate these activities to determine whether they are having the desired effect and if corrective changes were necessary.
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from
Malcolm Munro,
Sid L. Huff
Source: Ivey Publishing
10 pages.
Release Date: 27 October 2008. Prod #: 908E10-PDF-ENG
Critical Mass: The IT Creativity Challenge HBR case solution

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