This case describes the astonishing growth of Crocs, Inc., a manufacturer of plastic shoes, from 2003 to early 2007. Much of the company’s growth was made possible by a very flexible supply chain, enabled Crocs to build additional product that within the selling season. The normal model in the fashion industry was used to take orders and sell before each season and produce to these jobs with relatively little additional production. If the demand was far beyond this p … Read more »

This case describes the astonishing growth of Crocs, Inc., a manufacturer of plastic shoes, from 2003 to early 2007. Much of the company’s growth was made possible by a very flexible supply chain, enabled Crocs to build additional product that within the selling season. The normal model in the fashion industry was used to take orders and sell before each season and produce to these jobs with relatively little additional production. If the demand was far beyond this production, there would be shortages and the company would be the ability to collect revenue for this season to lose. The product may not be in fashion next year, or when the production preseason orders would again be based. Crocs’ ability to build additional shoes within of the season made it possible to take advantage of the strong customer demand, resulting in the company completing the season orders totaling many times that. Of the first pre-ordered services The case describes the Crocs supply chain. He asks the students to evaluate the core competencies of the company and how it is used in the future. The case was revised in March 2011 to present information on the results of the company in 2007 and prepare students for discussion of problems (in the B and C cases) would be faced in 2008.
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from
Michael Marks,
Chuck Holloway,
Hau Lee,
David W. Hoyt,
Amanda Silverman
Source: Stanford University
22 pages.
Publication Date: Jun 18, 2007. Prod #: GS57-PDF-ENG
Crocs: Revolutionizing an Industry Supply Chain Model for Competitive Advantage HBR case solution