Describes the technical, economic and competitive trends in the sector metal container. The strategy of the Crown Cork and Seal is then described in relation to these trends. Focuses on two immediate risks for Crown Strategy: The Future of aerosol cans, because the ozone problem and the impact of the ban on disposable containers.

Describes the technical, economic and competitive trends in the sector metal container. The strategy of the Crown Cork and Seal is then described in relation to these trends. Focuses on two immediate threats Crown strategy. Future of aerosol cans, because the ozone problem and the impact of the ban on disposable containers
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from
Richard G. Hamermesh,
Karen Gordon,
John P. Reed
Source: Harvard Business School
21 pages.
Release date: 01 August 1977. Prod #: 378024-PDF-ENG
Crown Cork & Seal Co., Inc. HBR case solution