Entrepreneur Doug Levine leads a fitness company with an incredibly strong brand. His company uses the brand to expand, both in terms of facilities and divisions. But he can still make significant organizational changes in order to continue the growth.

Entrepreneur Doug Levine leads a fitness company with an incredibly strong brand. His company uses the brand to expand, both in terms of facilities and divisions. But he can still make significant organizational changes in order to continue the growth.
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from
Paul W. Marshall,
Jeremy B. Then
Source: Harvard Business School
23 pages.
Release Date: 19, March 1999. Prod #: 899 233 PDF-ENG
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