Deals with the concept started as a consistent CSR strategy of consolidating many different social initiatives orchestrate within a corporate group. The CSU-CCA Group (CSU-CCA) is one of the leading companies in the retail sector in Central America. The Group includes the Corporacion de Supermercados Unidos (CSU), a supermarket chain, and the Corporación de Compañías Agroindustriales (CCA), responsible for the freshwater and private label product for storage and distribution CSU supermarkets. The CSU-CCA group was … Read more »

Deals with the concept started as a consistent CSR strategy of consolidating many different social initiatives orchestrate within a corporate group. The CSU-CCA Group (CSU-CCA) is one of the leading companies in the retail sector in Central America. The Group includes the Corporacion de Supermercados Unidos (CSU), a supermarket chain, and the Corporación de Compañías Agroindustriales (CCA), responsible for the freshwater and private label product for storage and distribution CSU supermarkets. The CSU-CCA group was involved in several social programs for both its employees and other members of the communities in which it operates. Some of these programs have been institutionalized, while others do not. In some cases, the Group’s participation came driven by a personal initiative of one of its employees or managers, although the programs were not aligned to corporate strategies. By mid-2002, the Group has a business decision, its social commitment to articulate within their business strategy as a means to become more and more involved in the communities in which it operates. Accordingly, in May 2002, the Corporate Affairs Department (CAD) has been created to oversee corporate social responsibility issues and external communication with stakeholders. The CAD reported the CSU-CCA CEO. Discusses the role of Manuel Zuniga, Director Corporate Affairs Department and Social Responsibility Committee member, who at the next meeting, have an overall CSR strategy for the group, including a recommendation to support social projects and will not be beat. He would have to answer to other questions: How should pull away from the programs, it would no longer support and prevent the alienation of the person in charge of them, the company? How to CSU-CCA develop future programs? How should it go about raising staff awareness, and commitment to social programs?
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from
Francisco Leguizamon,
Andrea Prado
Source: Social Enterprise Knowledge Network
16 pages.
Publication Date: Aug 27,, 2006. Prod #: SKE088-PDF-ENG
CSU-CCA group HBR case solution