A successful Canadian road construction and maintenance company is considering entering the U.S. market through a subsidiary in Texas. The case deals with market entry considerations: speed of entry, the need to invest in learning about a market, and the importance of staying focused on what a reasonable initial strategy.

A successful Canadian road construction and maintenance company is considering entering the U.S. market through a subsidiary in Texas. The case deals with market entry considerations: speed of entry, the need to invest in learning about a market, and the importance of staying on what a reasonable initial strategy focused
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Paul W. Beamish
Source: Ivey Publishing
13 pages.
Release Date: 7 January 2010. Prod #: W11001-PDF-ENG
Currie Road Construction Limited (A) HBR case solution