The case provides the background for a hands-on data mining exercise. The purpose of the analysis is to identify quality customers from an online retailer, to give them a VIP treatment. The exercise is described in “Identifying the VIPs eTOTS” (UV2918).

The case provides the background for a hands-on data mining exercise. The purpose of the analysis is to identify quality customers from an online retailer, to give them a VIP treatment. The exercise is described in “Identifying the VIPs eTOTS” (UV2918).
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from
Phillip E. Pfeifer,
Paul W. Farris,
Ichiro Shiraki
Source: Darden School of Business
7 pages.
Release Date: 09 August, 2001. Prod #: UV2916-PDF-ENG
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