Cypress Ridge Sharp, a REIT investment in securities agency, launched its IPO just before the collapse of the subprime mortgage market. The IPO failed. In June 2009, an IPO window appeared to open. The company should try again? CEO Kevin Grant knew that his company to differentiate itself discredited survival depended real estate investment strategies and long-lasting increase of the capital. But if the IPO failed again, the company could lose any remaining credibility and be forced to fold.

Cypress Ridge Sharp, a REIT investment in securities agency, launched its IPO just before the collapse of the subprime mortgage market. The IPO failed. In June 2009, an IPO window appeared to open. The company should try again? CEO Kevin Grant knew that his company to differentiate itself discredited survival depended real estate investment strategies and long-lasting increase of the capital. But if the IPO failed again, the company could lose any remaining credibility and be forced to fold.
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from
Lena G. Goldberg,
Adam Nebesar
Source: Harvard Business School
25 pages.
Release Date: 04 June 2010. Prod #: 310140-PDF-ENG
Cypress Ridge Sharp: Raising Capital in a time of crisis HBR case solution