Driven by the 2009 global economic crisis, Romania Dacia developed and built the Dacia Duster sport utility vehicle (SUV) is the ideal SUV at an affordable price. After the successful launch of the cheapest modern sedan on the international market in 2004 and to the best modern seven-seater in 2006 planned imagine what it hoped to be the cheapest modern SUV Dacia in the international market. The main challenges faced Dacia in 2009 was not only how to sell the … Read more »

Driven by the 2009 global economic crisis, Romania Dacia developed and built the Dacia Duster sport utility vehicle (SUV) is the ideal SUV at an affordable price. After the successful launch of the cheapest modern sedan on the international market in 2004 and to the best modern seven-seater in 2006 planned imagine what it hoped to be the cheapest modern SUV Dacia in the international market. The main challenges Dacia was confronted in 2009 not only how to get the car to existing customers to sell and how to conduct an extensive public communication campaign to convince other drivers to change their cars for cheaper, more efficient Dacia SUV that in was going to be available in spring 2010.
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from
Marina Apaydin,
Hantulie Oana Nicoleta
Source: Ivey Publishing
14 pages.
Release Date: 21 January 2011. Prod #: 910A31-PDF-ENG
Dacia Duster SUV HBR case solution

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