Describes the background, process and effects of the merger between Daimler-Benz in Germany and Chrysler Corp. of America. Describes the economic structure and trends of the world automotive industry at the turn of the century as well as the individual stories and strategies of the two companies. Further describes the process and the key issues in the merger negotiations. Finally, a detailed description of the post-merger integration plan, approach and implementation is provided, together with an ex … Read more »

Describes the background, process and effects of the merger between Daimler-Benz in Germany and Chrysler Corp. of America. Describes the economic structure and trends of the world automotive industry at the turn of the century as well as the individual stories and strategies of the two companies. Further describes the process and the key issues in the merger negotiations. Finally, a detailed description of the post-merger integration plan, approach and implementation is provided, together with an explanation of the impact of the merger on the performance and strategy of the combined company.
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from
Richard F. Meyer,
Michael G. Rukstad,
Peter J. Coughlan,
Stephan A. Jansen
Source: Harvard Business School
28 pages.
Release Date: 09 September 2002. Prod #: 703417-PDF-ENG
DaimlerChrysler Post-Merger Integration (A) HBR case solution

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