The Dairy Farm Group of Companies (DFG) was a major food retailer in Hong Kong with offices in many major cities in Asia-Pacific base. Sales coincided with the beginning of economic uncertainty in Asia to June 1997. In addition, DFG competition from European and U.S. retailers faced. DFG realized that in order to remain competitive, it had to rethink its business strategy. The case provides DFG initiative to adopt e-commerce as a subset of the … Read more »

The Dairy Farm Group of Companies (DFG) was a major food retailer in Hong Kong with offices in many major cities in Asia-Pacific base. Sales coincided with the beginning of economic uncertainty in Asia to June 1997. In addition, DFG competition from European and U.S. retailers faced. DFG realized that in order to remain competitive, it had to rethink its business strategy. The case provides DFG initiative to adopt e-commerce as a subset of electronic commerce. It also deals with the development of technology architecture to provide a consistent, enterprise-wide IT would support the DFG business strategy into the next millennium easier.
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from
Ali F. Farhoomand,
Pauline Ng,
Eugenia Ng,
Probir Banerjee
Source: University of Hong Kong
14 pages.
Release Date: 1 January 1999. Prod #: HKU046-PDF-ENG
Dairy Farm Group: Electronic commerce advantage HBR case solution