In 1997 begain retail sales slump for the Dairy Farm Group of Companies (DFG), a large food retailer in Hong Kong with offices in many major cities in Asia-Pacific base. The Asian crisis of 1997 was a cause. However, it was another major cause of the increasing competition from aggressive European and U.S. retail chains, preparing for careers in the growing Asian market. DFG clear that the competition to fight and maintain their dominant position in Asia-Pacific, it had to c … Read more »

In 1997 begain retail sales slump for the Dairy Farm Group of Companies (DFG), a large food retailer in Hong Kong with offices in many major cities in Asia-Pacific base. The Asian crisis of 1997 was a cause. However, it was another major cause of the increasing competition from aggressive European and U.S. retail chains, preparing for careers in the growing Asian market. DFG clear that the competition to fight and maintain their dominant position in Asia-Pacific, he had made his business strategy that the “buying and selling” to “capture and react.” The case examines DFG existing business systems and processes and deals with the possibilities of gaining competitive advantage, supported either through the acquisition of modern equipment and technical infrastructure, or by radical redesign their critical business processes of the art.
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from
Ali F. Farhoomand,
Pauline Ng,
Eugenia Ng,
Probir Banerjee
Source: University of Hong Kong
20 pages.
Release Date: 1 January 1999. Prod #: HKU049-PDF-ENG
Dairy Farm Group: Redesign of Business Systems and Processes HBR case solution