Dassault Systèmes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D construction. In the past it has successfully performed market disruptions and opportunities through acquisitions and organic innovation. His latest brands, 3DVIA, offers 3D models and real-life experiences to a new non-professional client category of consumers. In November 2009, President and CEO Bernard Charles to decide how best to this new market segment, … Read more »

Dassault Systèmes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D construction. In the past it has successfully performed market disruptions and opportunities through acquisitions and organic innovation. His latest brands, 3DVIA, offers 3D models and real-life experiences to a new non-professional client category of consumers. In November 2009, President and CEO Bernard Charles to decide how best to this new market segment, fast-growing open communities and new pricing models. What is the right business model for the new brand, and how this will affect the future of Dassault Systemes?
Topics include: business development
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from
Stefan Thomke,
Daniela Beyersdorfer
Source: Harvard Business School
22 pages.
Release Date: 23 March 2010. Prod #: 610080-PDF-ENG
Dassault Systemes HBR case solution