The venerable British retailer Marks & Spencer suffered a series of setbacks in the late 1990s. The performance of the company, which had fixed for decades, deteriorated quickly, the rapid turnover of chief executives and many restructurings. Perhaps the biggest change is made to the retailer, the task of global expansion plans, withdrawal from continental Europe and was trying to sell assets in the United States, including the well-known clothier Brooks Brothers. This case exa … Read more »

The venerable British retailer Marks & Spencer suffered a series of setbacks in the late 1990s. The performance of the company, which had fixed for decades, deteriorated quickly, the rapid turnover of chief executives and many restructurings. Perhaps the biggest change is made to the retailer, the task of global expansion plans, withdrawal from continental Europe and was trying to sell assets in the United States, including the well-known clothier Brooks Brothers. This case examines the changes Marks & Spencer to support between 1998 and 2001, as the company tries its ailing core business, UK retail, while deciding on an appropriate global strategy.
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from
Robert A. Burgelman,
Philip Meza
Source: Stanford Graduate School of Business
11 pages.
Publication Date: Jun 19, 2001. Prod #: SM87-PDF-ENG
De-globalization of Marks & Spencer in 2001 An update HBR case solution

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