In an interview with a member of the HBS faculty, Deaver Brown of Cross River, Inc. talks about how to drive customers to your products – knowledge about their goals, knowing the business, understanding your relative perspectives, flexibility, presents the advantages for buyers, building credibility, demos and presence.

In an interview with a member of the HBS faculty, Deaver Brown of Cross River, Inc. talks about how to drive customers to your products – knowledge about their goals, knowing the business, understanding your relative perspectives, flexibility, presents the advantages for buyers, building credibility, demos and presence.
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Source: Video Supplement
Release Date: 04 June, 1997. Prod #: 897508 VID ENG
Deaver Brown and Cross River, Inc., video HBR case solution

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