After the successful establishment of more than 33 branches in major cities in China, Decathlon, a major sporting goods manufacturer and distributor, plans to open the official online shopping website in China. The marketing department of the Decathlon China, with several new social media in China experimented to increase the brand awareness among online shoppers. In the upcoming board meeting, marketing department would want to head to the Chief Executive Officer to talk about th … Read more »

After the successful establishment of more than 33 branches in major cities in China, Decathlon, a major sporting goods manufacturer and distributor, plans to open the official online shopping website in China. The marketing department of the Decathlon China, with several new social media in China experimented to increase the brand awareness among online shoppers. In the upcoming board meeting, marketing department would want to head to the Chief Executive Officer to convince them to devote more resources to social media both increase online sales in the short term and market share in the long term.
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from
Nicole R.D. Haggerty,
Raymond Pirouz,
Grace (Chunxia) Geng
Source: Ivey Publishing
14 pages.
Release Date: 16 November 2011. Prod #: W11503-PDF-ENG
Decathlon China: Using Social Media to the Internet market penetration HBR case solution

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