Six years after dropping out of school to focus on his own business reselling PCs and PC hard drives pre-format, Michael Dell had grown his company has annual sales of more than $ 500 million. Dell computer has a reputation for selling quality products. Dell describes unique “direct” approach to the manufacture, sale and distribution of computer equipment. It contains a side-by-side comparison with Compaq prior to the acquisition by Hewlett-Packard (HP).

Six years after dropping out of school to focus on his own business reselling PCs and PC hard drives pre-format, Michael Dell had grown his company has annual sales of more than $ 500 million. Dell computer has a reputation for selling quality products. Dell describes unique “direct” approach to the manufacture, sale and distribution of computer equipment. It contains a side-by-side comparison with Compaq prior to the acquisition by Hewlett-Packard (HP).
This is a Darden case study.
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Brandt Allen,
Graham Payne
Source: Darden School of Business
11 pages.
Publication Date: Jun 30, 1999. Prod #: UV0001-PDF-ENG
Dell Computer: Business to Business on the Web HBR case solution

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