Explains the joint venture between two companies with different capabilities: 1) technology provider, and 2) transport agent. Discusses value of joint venture and Biotechnology record: 1) Who are the winners and losers are, 2) how much value should / can be recorded, and 3) sustainability, 4) impact on agriculture / industry AGCHEM / relationships between supply chain members. Monsanto and Delta & Pine are licensing a new technology cottonseed. You must decide how to do it … Read more »

Explains the joint venture between two companies with different capabilities: 1) technology provider, and 2) transport agent. Discusses value of joint venture and Biotechnology record: 1) Who are the winners and losers are, 2) how much value should / can be recorded, and 3) sustainability, 4) impact on agriculture / industry AGCHEM / relationships between supply chain members. Monsanto and Delta & Pine are licensing a new technology cottonseed. You need to decide how to do it and how to evaluate its success.
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from
Ray A. Goldberg,
Charlotte Tasker
Source: Harvard Business School
28 pages.
Release date: 05 August 1996. Prod #: 597005-PDF-ENG
Delta & Pine Land: measuring the value of transgenic cotton HBR case solution

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