A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum and Energy Star Vedic design components into new buildings. The building at 2000 Tower Oaks Boulevard, Rockville, Maryland is supposed to be the healthiest buildings in the National Capital Region. Does it matter? The developer can realize higher rents because of this? The developer performs a detailed cost-benefit analysis of energy-saving measures that overlap and reduce their cumulative benefit. T. .. Read more »

A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum and Energy Star Vedic design components into new buildings. The building at 2000 Tower Oaks Boulevard, Rockville, Maryland is supposed to be the healthiest buildings in the National Capital Region. Does it matter? The developer can realize higher rents because of this? The developer performs a detailed cost-benefit analysis of energy-saving measures that overlap and reduce their cumulative benefit. Consider the impact of these measures in combination with Vedic design features (aka Vastu) on overall health, productivity and economic success of the building users. “Green leases” are discussed, as the developer tries to establish a leasing strategy that reflects these benefits and associated cost savings. The case takes a deep look at many of the critical on-the-ground problems with innovative real estate development involved.
To maximize their effectiveness, color cases should be printed in color.
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from
John D. Macomber,
James H. Griffin
Source: Harvard Business School
28 pages.
Release Date: 22 March 2010. Prod #: 210070-PDF-ENG
Design Creates Fortune: 2000 Tower Boulevard Oakes HBR case solution

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