This note addresses the issues that arise and the complexity that must be addressed when designing a distribution channel. Content includes the definition of a distribution channel, the steps in its design, functional discounting and margin allocation play the role of channels in branding, and the latest trends.

This note addresses the issues that arise and the complexity that must be addressed when designing a distribution channel. Content includes the definition of a distribution channel, the steps in its design, functional discounting and margin allocation play the role of channels in branding, and the latest trends.
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from
Robert E. Spekman,
Paul W. Farris
15 pages.
Publication Date: Apr 21, 2009. Prod #: UV2969-PDF-ENG
Designing distribution channels HBR case solution

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