The desktop printer industry in 1990 will be to demand in the next ten years by considerable uncertainty about new technologies and the types of features customers. The case looks at the positions of Hewlett-Packard, Canon, Kodak, Xerox and IBM, enabling students to take different approaches competing companies to strategic risks in a rapidly changing, can be taken into account to manage high-tech industry.

The desktop printer industry in 1990 will be to demand in the next ten years by considerable uncertainty about new technologies and the types of features customers. The case looks at the positions of Hewlett-Packard, Canon, Kodak, Xerox and IBM, enabling students to take different approaches competing companies to strategic risks in a rapidly changing, can be taken into account to manage high-tech industry.
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from
Elizabeth Olmsted Teisberg,
Theodore H. Clark
Source: Harvard Business School
23 pages.
Publication Date: Jun 29, 1990. Prod #: 390173-PDF-ENG
Desktop printer industry in 1990 HBR case solution