Dialogue in the Dark Hong Kong Limited (DiD HK) is a social enterprise founded in August 2008 with a vision to “look for all”. In line with the worldwide did, did the basic values ​​of HK are variety, quality and sustainability. As a social enterprise did HK aims to achieve both social and financial goals. Although it comes to raising public awareness towards blind or visually impaired (VI) to sharpen and employment opportunities for people she has to reach DiD HK target … Read more »

Dialogue in the Dark Hong Kong Limited (DiD HK) is a social enterprise founded in August 2008 with a vision to “look for all”. In line with the worldwide did, did the basic values ​​of HK are variety, quality and sustainability. As a social enterprise did HK aims to achieve both social and financial goals. Although it comes to raising public awareness towards blind or visually impaired (VI) to sharpen people and employment opportunities for them, has DiD HK is to achieve financial success, financial sustainability and distribution to investors. In the first two years of operation did HK innovations have attracted many participants and created more jobs for visually impaired people. It made inroads into a break-even in 2010 through its unique ownership and business models. The startup team invented many new programs unheard of in other franchises. Although DiD has franchises all over the world, none of them successful and sustainable. Aimed at expanding into other parts of Asia, DiD HK was not without problems. Its product range and market had room for improvement. There was a lack of repeat visitation. DiD HK also needed more financial capital, personnel and other resources. So it is essential for management to review their strategies and find ways to get their expansion and financial standing upright. If DiD HK these challenges can be overcome, it can serve as a model social enterprise not only in Hong Kong but also in other parts of the world.
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from
Anna Tsui,
Elsa Chan,
Kevin Au
Source: Ivey Publishing
19 pages.
Release Date: 27 March 2012. Prod #: W12812-PDF-ENG
Dialogue in the Dark Hong Kong: A Role Model for Social Enterprises in the Making HBR case solution

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