The Case Study Solution for Nike in a nutshell is a series of questions that consumers are asked during a point-of-sale (POS) transaction. Each question is designed to allow Nike’s Brand to demonstrate the relationship between the consumer and the company in a way that provides value and information about the product.
There are five different questions that are implemented with the case study solution. These questions are “Who are you?” “What do you need?” “What do you want?”
The first question that is commonly asked by Nike’s consumers is who are you? This question allows Nike to get a clear picture of what type of person is purchasing their products. This will give Nike the ability to get a picture of the lifestyle that the consumer has in mind when making their purchase.
Another question that is asked during a POS transaction is what do you need? This question will ask for information from the consumer. Nike will use this information to determine what the needs of the consumer are. By knowing what the needs of the consumer are, Nike will be able to create a line of products that have been crafted to meet those needs.
The next question that is asked in the case study solution that is used by Nike is “What do you want?” The question here is more detailed than the previous two. It involves answering a series of questions to find out the desires of the consumer.
The final question that is asked during the case study solution is “What do you need?” This question is designed to get a response from the consumer based on their responses. It may also be used to determine what items will be purchased based on the answers that the consumer gives.
When implemented, these five questions will not only answer the wants and needs of the consumer, but they will also create a series of useful information for Nike’s executives. The Case Study Solution is meant to be used as a guide for the Nike executive in creating a line of products that is visually appealing and is easily identified with one another. It is also meant to illustrate how a consumer is asked questions that allow them to identify with the brand that is created through the product.
The Case Study Help does not replace all of the company’s communication, but it allows them to generate more interaction with their consumers and ultimately to enhance their relationships with them. What a perfect setup for any company that wants to improve its customer base and, thereby, improve its bottom line.
Case Study Analysis is not about communicating to everyone who you are reaching, but it is about communicating to those who are in the process of buying a product. For example, if you are selling athletic shoes, this would be a great example.
A key component of the digital marketing at Nike campaign is that it uses the computer to allow the user to participate in the process of purchasing the product. Many consumers have simply never experienced interacting with a company on the computer before, so the digital marketing at nike allows them to participate in the purchasing process in a very different way than they may have participated in the past. In the HBR Case Solutions for all consumer-facing businesses, there is an entire section devoted to defining how your current strategy is to communicate with your consumers and answering the questions that are presented through the case study solution. The answers are designed to bring the most benefit to your business while taking the least amount of time.