An in-depth study of consumer thoughts and feelings about a branded chocolate bar.

An in-depth study of consumer thoughts and feelings about a branded chocolate bar.
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from
Gerald Zaltman
Source: Harvard Business School
56 pages.
Publication Date: Jan 27, 2000. Prod #: 500083-PDF-ENG
Dimensions of Brand Equity for Nestle Crunch Bar, A Research case HBR case solution