Walt Disney is considering locations for a new theme park, building on the success of Disneyland in Anaheim. The focus is on Disney strategy and negotiations for land acquisition, which is informed by his experience with the Anaheim park.

Walt Disney is considering locations for a new theme park, building on the success of Disneyland in Anaheim. The focus is on Disney strategy and negotiations for land acquisition, which is informed by his experience with the Anaheim park.
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from
Michael A. Wheeler,
Georgia Levenson
Source: Harvard Business School
7 pages.
Publication Date: Oct 14, 1997. Prod #: 898 018 PDF-ENG
Disney (A): From Disneyland to Disney World, Learn the art of the country gather HBR case solution