The saga of Disney efforts to a theme park in Manassas, Virginia is told to build in the early 1990s. Disney presented strategy against various opponents of the project.

The saga of Disney efforts to a theme park in Manassas, Virginia is told to build in the early 1990s. Disney presented strategy against various opponents of the project.
«Hide

from
Michael A. Wheeler,
Georgia Levenson
Source: Harvard Business School
14 pages.
Publication Date: Oct 14, 1997. Prod #: 898 019 PDF-ENG
Disney (B): The Third Battle of Bull Run HBR case solution