Disney’s first foray into an urban environment, is the restoration and development of the landmark New Amsterdam Theater in New York’s Times Square. Disney needs to negotiate with the concentrated city, state and various charitable organizations around the redevelopment of Times Square.

Disney’s first foray into an urban environment, is the restoration and development of the landmark New Amsterdam Theater in New York’s Times Square. Disney needs to negotiate with the concentrated city, state and various charitable organizations around the redevelopment of Times Square.
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from
Michael A. Wheeler,
Georgia Levenson,
Thomas D. Dretler
Source: Harvard Business School
12 pages.
Publication Date: Oct 14, 1997. Prod #: 898020-PDF-ENG
Disney (C): The mouse in Times Square HBR case solution