Display Technologies, Inc. (DTI) is a new joint venture between Toshiba and IBM Japan, the production of flat panel displays is the most advanced form. With success in achieving significant production volumes, DTI has been asked to double its output as soon as possible. Mr. Shima, DTI President must have three possibilities, each of which decide immediate and long-term strategic consequences.

Display Technologies, Inc. (DTI) is a new joint venture between Toshiba and IBM Japan, the production of flat panel displays is the most advanced form. With success in achieving significant production volumes, DTI has been asked to double its output as soon as possible. Mr. Shima, DTI President must have three possibilities, each of which decide immediate and long-term strategic consequences.
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from
Jonathan West,
H. Kent Bowen
Source: Harvard Business School
21 pages.
Publication Date: Jul 29, 1998. Prod #: 699 006 PDF-ENG
Display Technologies, Inc. (Abridged) HBR case solution

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