Describes the fast-growing disposable diaper industry in 1974, a period in which Procter and Gamble faced strong challenges leadership of Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two companies were in the process of entry into the industry. Focuses on the decision, the business that provide barriers to entry and the optimal implementation of company would, in this case to prevent Procter and Gamble, or impede entry. Software for this grade is available (9-388-504).

Describes the fast-growing disposable diaper industry in 1974, a period in which Procter and Gamble faced strong challenges leadership of Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two companies were in the process of entry into the industry. Focuses on the decision, the business that provide barriers to entry and the optimal implementation of company would, in this case to prevent Procter and Gamble, or impede entry. Software for this grade is available (9-388-504).
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Michael E. Porter
25 pages.
Release date: 01 April 1980. Prod #: 380175-PDF-ENG
Disposable diaper industry in 1974 HBR case solution