Use describes an innovative start-up company with a breakthrough technology to large, expensive machines that echocardiography leading cardiologists to create images of the heart functions for diagnostic purposes. Ecton, the machine is small, cheap, portable, and can be as clear as those who can make large, expensive instruments not found. The entrepreneur is looking for a market for his product, and wonders if he sell or try to build a successful commercial organization.

Use describes an innovative start-up company with a breakthrough technology to large, expensive machines that echocardiography leading cardiologists to create images of the heart functions for diagnostic purposes. Ecton, the machine is small, cheap, portable, and can be as clear as those who can make large, expensive instruments not found. The entrepreneur is looking for a market for his product, and wonders if he sell or try to build a successful commercial organization.
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from
Clayton M. Christensen,
Edward G. Cape
Source: Harvard Business School
19 pages.
Release Date: 11 December 1998. Prod #: 699 018 PDF-ENG
Disruptive Technology a Heartbeat Away: Ecton, Inc. HBR case solution